Hi, I’m Gemma Sugrue
I’m an accredited leadership coach (MA-Dip), online business advisor and vocal coach (MA, BMus).
In 2011 I founded Voiceworks Studio and directed it for ten years, building a team of over twenty coaches before selling the business in 2021. During Covid I launched Pro Vocal Artist, which reached over half a million singers online, and in 2024 I handed it over to former students.
Alongside that, I’ve performed as a singer on stages from arenas to live television, worked as a voice professional with artists including Bon Iver, Damien Rice and Dermot Kennedy, and coached high-level performers including Sir Lewis Hamilton.
Today I work with two kinds of clients: creative entrepreneurs who want to price and position their teaching or coaching with confidence, and singers looking for vocal and artistic development.
Whether I’m working with an artist or an entrepreneur, my philosophy is the same: when true artistry comes first, strategy flows.
Every engagement is bespoke, shaped around what you need, and it starts with a conversation.
COACHING SERVICES
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Want to add a premium offer to your coaching or teaching business, so you earn more, work less, and attract clients who match the level you’re at? Book a free strategy call with me, or watch this presentation first: https://youtu.be/nRvMN4qL9wY
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If you’re on the path of releasing your own music, I can be two things for you: a voice coach who builds a clear pathway for your vocal and performance development, and a leadership coach who supports your decisions as you put your art into the world. If you’re looking for this combination of things I’d love to chat, and to hear your voice and your music.
Testimonials
Some Of the amazing TAlent I’ve been working with
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Emilia Martensson
“Gemma has helped me see where my true value lies. I’m securing work that I care deeply about, and I feel confident charging appropriately for it. It has required me to step up in ways I didn’t know how to before. The sessions are filled with aha moments, honest truths, and plenty of giggles too. With her support, I’ve moved from an exhausting, grinding energy into a creative energy that brings me new ideas and opportunities.”
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Liz Bills
Holistic Voice Work
“Before meeting you I just put myself into a box of I’m just a vocal coach. The work I’m doing with clients now is so much more powerful and is energizing me so much. I can work less and focus on my own artistic projects too. Through this process I’m finding out what my calling is what I’m really good at, I don’t think I could have allowed myself to go there without the permission, guidance and support from you. It’s made my too good to be true, a reality. The work I do with you is priceless. You’ve changed my whole career, my life, thank you.”
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Eimear McCarthy Luddy
Vocology Ireland
Working with Gemma has helped me untangle some deep-rooted beliefs about money and to realign my work focus with what actually gives me energy. That shift has already significantly changed how I get to show up in my work!
She’s not afraid to challenge you. She’ll reflect back exactly what you need to hear, and somehow make it land with warmth and clarity rather than overwhelm. I came away from our sessions feeling more confident in what I offer, clearer on my own value, and genuinely excited about what’s coming next. What a gift to have Gemma in your corner!
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Emily Hatch
“Our work together has open up a lot, really. I looked at my week this week and was like, I’ve 6 hours of coaching that I’m excited about, I’ve to practice a song, and … that’s all! And, I’m making enough money? It’s like, what? And I don’t feel that voice that used to say ‘you’re not doing enough!’ all the time. Thanks for showing me that this stuff is possible, it’s been a huge change.”
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BECKY Gilhespie
Singer & the Self Retreats
Gemma was an absolute highlight of our inaugural Voice Teacher Conference. She brought flair, infectious energy and a wealth of expertise - making marketing, pricing and positioning feel accessible, exciting and full of possibility. Her session challenged voice teachers and voice pros to think bigger, recognise their value and approach their businesses with fresh confidence. She has a real gift for combining practical insight with humour and warmth - a dynamic speaker who leaves people feeling inspired and ready to act.
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Tommy Ludgate
Creative Coach
“Gemma has helped me achieve much higher paying clients, reach my income target much faster than expected and become so clear on what my value is and how to articulate it. I really didn’t believe this shift would happen this quickly. Gemma has a knack for plucking out the complete diamonds in what I’m saying, talk it back to me and make everything feel so much clearer.”
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Claire Perkins
Branding Expert
“Gemma is incredible. More than just a “gem” of a human, she lives her tagline: helping you align who you are with what you do. In just a month of working together one-on-one, her insights cut through the noise and gave me the clarity to refine my offers. She understood my strengths and where I wanted to go even better than I did. After months of spinning, I finally feel I’m moving in the right direction”.
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Jane Pak
Professional Coach
“If everyone could experience the kind of connection Gemma offers, our world would be in full bloom. Through community, coaching, and friendship, Gemma helped me rekindle the spark of my creativity, reminding me how to live courageously in all dimensions of my life. Gemma will bring her full and loving attention to you and your dreams so you can cultivate the conditions to bring them to life. “
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Gemma Knight Jones
Actor / Performer / Mentor
Working with Gemma has been a joy and has reminded me how necessary it is to be in community with likeminded business creatives that hold skillsets that are different to mine. Gemma’s enthusiasm and knowledge around supporting her clients to deeply understand their value and therefore charge accordingly, is second to none. She has helped me unlock things both professionally and personally that I didn’t understand exactly how to navigate without her and because of that my business is growing.