Turn Who You Are Into What You Do

Redefining business success for entrepreneurs who want to live like artists

Artistry / Business / brand / Presence

The Spark

Living and creating from a place of peace and alignment rather than fear and pressure has always been the goal but I found myself on a constant hamster wheel of business building and growth instead. I kept wondering when I would feel steady and safe enough in my business to let myself fully explore and enjoy my life and creativity.

Do you believe you can prioritize what fills your cup in life and still build and sustain a thriving business?

You can, we just have to make it so. I created Artistry First to help entrepreneurs honour their unique design and gifts, treating themselves as an artist rather than a producer so that just living and creativity are the wellspring of business success and beyond.

The skinny is - you can design a highly profitable, one-person business supporting select clients and engagements that see your magic and give you a deep sense of meaning thus leaving you with the time and energy you need to live and create on your terms.

If this resonates with you, feel free to drop me a line. Let's discuss designing a business approach that facilitates this kind of creative living for you too.

- gemma sugrue

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Testimonials

Some Of the amazing TAlent I’ve been working with

Emilia Martensson

Vocalist / Jazz Specialist
“Gemma has helped me see where the true value lies. I’m securing work that I care deeply about, and I feel confident charging appropriately for it. It has required me to step up in ways I didn’t know how to before. The sessions are filled with aha moments, honest truths, and plenty of giggles too. With her support, I’ve moved from an exhausting, grinding energy into a creative energy that brings me new ideas and opportunities.”
Tommy Ludgate

Creative Coach
“Gemma has helped me achieve much higher paying clients, reach my income target much faster than expected and become so clear on what my value is and how to articulate it. I really didn’t believe this shift would happen this quickly. Gemma has a knack for plucking out the complete diamonds in what I’m saying, talk it back to me and make everything feel so much clearer.”
Emily Hatch

Vocal Artist Coach
“Our work together has open up a lot, really. I looked at my week this week and was like, I’ve 6 hours of coaching that I’m excited about, I’ve to practice a song, and … that’s all! And, I’m making enough money? It’s like, what? And I don’t feel that voice that used to say ‘you’re not doing enough!’ all the time. Thanks for showing me that this stuff is possible, it’s been a huge change.”

01 / Artistry In Business

I’ll help you craft bespoke, high ticket offers for your business, and cultivate a brand that feels more effortless and functions as an overflow of your creativity.
02/ Designed Around You

We’ll design a business model and a creative living approach that reflect your unique personality and lifestyle needs. I’ll help you make the choices that give you energy whilst creating alignment and sustainability in the business.
03 / Deep Alignment

I will hold the space that allows you to safely get to the emotional root of your choices so every decision comes from your deepest truth.
04 / Comfortably Uncomfortable

I’ll help you leap forward into the unknown and provide you with the honest reflection and healthy challenge you need to expand into your fullest potential.

In Another Life (Bio)

I’m lucky that my Mum encouraged me to follow my bliss.

At 17, I toured the Australia and Europe as the singer with an Irish dance show. After two formative years on the road, I returned home to complete my degree and masters in classical music and performance. That’s where I met my best friend, and together we opened a singing school. After ten wonderful years, I sold the school, and I’m so proud that it continues to flourish in Ireland today under its fabulous new owners.

Those years were magical. I watched some of my students rise to international fame as artists and Hollywood stars. I shared stages with many of my all-time musical heroes, performed with orchestras, DJs, and incredible bands, and sang on my dream stages including arenas, festivals, and live television.

I then moved to Dublin where I met four extraordinary jazz musicians at a local jam session, and together we released my debut album that year. I also spent time as a college lecturer, but my restless spirit soon took me further afield. I began giving workshops on vocal technique and music business across Ireland and the UK, and every summer I travelled to LA to teach at an Artist Mentorship Retreat.

My next adventure brought me around the world again, this time as a star’s private vocal coach. When I eventually settled in London in 2020, Covid opened an unexpected door: I launched an online course business helping artists release their music. I had a ball learning the ins and outs of TikTok and YouTube and course creation. Last year, I passed that venture on to former students of the programme, feeling called into the next chapter of my journey.

Today, I’m back home in Ireland. I’m an accredited leadership coach working alongside coaches and consultants who, like me, have an endless need to grow, create, play, and follow their own bliss and I’ve plans to release my new music soon. Gemma Sugrue x